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This site has the following in the web page, "Salvo Metal Works was created to meet the increasing demand for high quality roofing components." Our analyzers noticed that the web site also stated " All SMW products are made here in the Chicagoland area of Illinois." The Website also stated " Our craftsman can create detailed replication, restoration, and custom fabricated projects, as well as a complete line of state of the art products. From drawing to creation we can and will get it done for you. Salvo Metal Works is committed to get you what you need, and when you need it." The website's header had Snow Guards as the most important keyword. It was followed by Finials, Cupolas, and Leader Boxes which isn't as ranked as highly as Snow Guards. The next words the site uses is Scupper Boxes. Roof Vents was also included and will not be understood by search engines.